Our Approach, Our Team, Our Values
Digital marketing with a Difference
Whatever the job, you’ll have us as an extension of your team, with expert advice and support on tap, so you’re always ready for the next step.
Why work with us
Consistency, communication, cutting-edge digital
Our clients keep coming back for our hard-to-find mix of technical knowledge, client focus and expertise.
We’re a New Zealand-owned & operated agency with a team of expert digital strategists headquartered in Auckland. We do all our performance marketing work in-house. This means your business always gets faster support, clear communication and your marketing data stays secure in NZ.
Most importantly, we’re an agency that puts you first, with consistent service, open communication and partnership approach. This has allowed us to have some of the highest retention rates, with brands and businesses that put their trust in us year after year.
Our Team
Meet the Core team.
Azriel
Chief Marketing Officer
Marina
Digital Projects Manager
Abby
Website Lead
Ola
Senior Performance Specialist
Kirria
SEO & Analytics Specialist
Senon
Junior Website Designer
Aashna
Digital Marketing Executive
WHY WORK WITH US
The Digital Refinery approach
We combine proactive advice, in-house expertise and clear communication to help your business stay ahead.
Proactive partners
We believe your digital partner should do more than complete tasks. We proactively identify opportunities, share ideas and provide strategic advice to help your business stay ahead of the competition.
Work Done In-House
Unlike many agencies that outsource work overseas to cut costs, all our work is completed in-house. This means better quality control, clear accountability and your business data stays secure.
Clear & Transparent Communication
Many agencies don't communicate well. We do things differently. Our dedicated Project Managers keep you informed at every major milestone, so you always know what's happening.
Always Learning, Always Improving
Our team is constantly learning from industry leaders and refining our skills. We stay ahead of the latest trends and technologies, helping your business stay ahead too.
Committed to Your Long-Term Success
We're committed to building long-term partnerships based on trust, transparency and delivering on our promises. Your success is our success.
Diverse Expertise
The best ideas come from different perspectives. We work together to deliver solutions that balance creativity and technical expertise for better business outcomes.
TESTIMONIALS
Our clients stay clients. Here’s why.
Doing right by our clients is the best long-term business strategy. That’s why we ask good questions, have honest conversations and only start work when we know it’ll work.
Posted on Google Junior TettehTrustindex verifies that the original source of the review is Google. After working with four different agencies, Digital Refinery has easily been the best we’ve partnered with. The team genuinely works hard, and their response times are outstanding. Working with Azriel has been a great experience. He’s always understanding, takes the time to listen to our ideas and strategy, and is willing to collaborate to make the best decisions for our business rather than taking a one-size-fits-all approach. A special thanks as well to Marina and the team who’s consistently provides incredibly detailed analysis, strategic recommendations, thorough answers, and valuable feedback. Her level of communication and expertise has been exceptional. We’re genuinely grateful to be working alongside the Digital Refinery team and look forward to continuing our partnership. Thank you for all your hard work!Posted on Google Emma BradleyTrustindex verifies that the original source of the review is Google. Having worked with Digital Refinery across a range of projects, I highly recommend them. They’re consistently reliable, responsive and offer excellent value. From website builds and analytics projects through to Google Ads and SEO, they have a broad range of expertise, a strong, well-coordinated team and solid project management - we’ve seen great results working with them. Azriel and the team are a pleasure to work with - professional, proactive and genuinely good people. Highly recommend!👏Posted on Google Fiona DavisTrustindex verifies that the original source of the review is Google. I had first hand experience in partnering with Digital Refinery at my last professional services firm and on moving to Cavell Leitch I knew straight away who we needed to call to assist. Our website was tired, fragmented and no longer reflecting who we are as a modern law firm. It lacked structure, clarity and—most importantly—a coherent SEO strategy to ensure potential clients could actually find us. Our Google Ads and online presence and visibility was not where we wanted to it to be. From the outset, the team at Digital Refinery took the time to understand our firm, our values, and where we want to go. This wasn’t just a “website refresh”. It became a strategic exercise in repositioning our digital presence so it properly represents the quality of our people and the work we do. They helped us move from a static website to a much more purposeful digital platform—one that is clearer for clients, aligned with our brand, and supported by a structured SEO strategy that is already improving our visibility online. What impressed me most was their practical, collaborative approach. They translated technical concepts into clear steps, kept momentum throughout the project, and worked closely with our team to ensure the outcome genuinely reflected who we are. The difference between where we started and where we are now is significant. Our website now feels like a modern front door to the firm, and we finally have a digital strategy that supports how we want to grow and connect with clients. Importantly, this feels like the beginning rather than the end. The foundations are now in place, and we’re excited about continuing the journey with plenty more to come. I would happily recommend Digital Refinery to any professional services firm looking to elevate their digital presence and build a strategy that actually delivers results.Posted on Google vincent byrneTrustindex verifies that the original source of the review is Google. The team at Business Refinery (now called Digital Refinery) has done a wonderful job for us with the website design for our newly created web page. This is the 3rd website they've done for us. Prompt communication, service and support. Highly recommended!Posted on Google Barry NielsonTrustindex verifies that the original source of the review is Google. Very professional and easy to deal with. Highly recommended.Posted on Google Natalie FerrariTrustindex verifies that the original source of the review is Google. I can't recommend Digital Refinery enough. Their expertise, honesty, and genuine drive to help you grow your business through digital marketing has delivered fantastic results for our organisation through website management, SEO, Google ads, and paid social. I find it very easy to work with the team - they feel like true partners, and they are excellent at what they do. They go above and beyond - most recently they have invested time in setting up detailed reports to show the impact of all marketing efforts on our sales pipeline. Recently, Azriel, the CMO, came over from NZ to visit us at our Sydney office which was an excellent opportunity to connect and strategise for the next financial year. I'm very grateful to be able to work with the team at Digital Refinery to achieve our business growth goals!Posted on Google G TTrustindex verifies that the original source of the review is Google. Thank you so much to Azriel and the amazing team for all your help, knowledge and advice in creating our first website ever! You made the whole process run smoothly, catering for our needs and eventually launching a state of the art website that suits our business needs. Highly recommend!Posted on Google Italy With Pleasure ToursTrustindex verifies that the original source of the review is Google. We engaged Digital Refinery to create a new website, along with a range of supporting features (domain hosting, SEO, online forms, etc.) I’ve found them to be excellent to work with, very knowledgeable and responsive. I’ve worked with two other website companies so have good comparisons, and Digital Refinery are the best I’ve encountered. A key factor to their success is that they have local teams, so you can communicate effectively (this is not the case with all web companies). I wholeheartedly recommend Digital Refinery for any new website requirements and also their support work on existing websites.Posted on Google Jody BoshoffTrustindex verifies that the original source of the review is Google. These guys are literally GENIUS level at what they do and will quickly become friends too. So awesome - you need to work with them!