AI-ready SEO
Is your website set up for AI search? As consumers shift from Google to AI platforms, SEO is shifting too. Make sure your website can be found by your customers, wherever they come from.













AI SEO SERVICES
Search designed for people and platforms.
How do you optimise your online presence to align with traditional Google search and AI tools? Digital Refinery can find a balance.
Set up for search engines
- Help your website rank near the top of a Google search, using traditional search engine optimisation (SEO).
Optimise for AI
- With GEO (generative engine optimisation), we make sure customers searching via AI platforms like Claude and ChatGPT can still find your site.
Leverage your expertise
- With AI, clear answers are key. We can structure your content to make sure AI systems find and share your expertise.
Track your AI success
- Track and measure how your business shows up in AI search, not just Google rankings.
AI SEO INSIGHTS
Navigating the new world of SEO
SEO is more complicated than it used to be. When AI platforms search, they look at elements like website authority, topic, industry expertise, data structure and the quality of your content. If you can establish your experience, expertise, authority and trust (EEAT), your business is more likely to show up as an AI response.
Building AI SEO into your site
The Digital Refinery team can assess and refine your SEO readiness. The audit process includes technical and content analytics, assessment of your visibility across AI platforms, and identifying keyword, content and structure gaps. Once we know what your site is missing, our team can revise and adjust it, so you’re set up for modern search.
Posted on Google Junior TettehTrustindex verifies that the original source of the review is Google. After working with four different agencies, Digital Refinery has easily been the best we’ve partnered with. The team genuinely works hard, and their response times are outstanding. Working with Azriel has been a great experience. He’s always understanding, takes the time to listen to our ideas and strategy, and is willing to collaborate to make the best decisions for our business rather than taking a one-size-fits-all approach. A special thanks as well to Marina and the team who’s consistently provides incredibly detailed analysis, strategic recommendations, thorough answers, and valuable feedback. Her level of communication and expertise has been exceptional. We’re genuinely grateful to be working alongside the Digital Refinery team and look forward to continuing our partnership. Thank you for all your hard work!Posted on Google Emma BradleyTrustindex verifies that the original source of the review is Google. Having worked with Digital Refinery across a range of projects, I highly recommend them. They’re consistently reliable, responsive and offer excellent value. From website builds and analytics projects through to Google Ads and SEO, they have a broad range of expertise, a strong, well-coordinated team and solid project management - we’ve seen great results working with them. Azriel and the team are a pleasure to work with - professional, proactive and genuinely good people. Highly recommend!👏Posted on Google Fiona DavisTrustindex verifies that the original source of the review is Google. I had first hand experience in partnering with Digital Refinery at my last professional services firm and on moving to Cavell Leitch I knew straight away who we needed to call to assist. Our website was tired, fragmented and no longer reflecting who we are as a modern law firm. It lacked structure, clarity and—most importantly—a coherent SEO strategy to ensure potential clients could actually find us. Our Google Ads and online presence and visibility was not where we wanted to it to be. From the outset, the team at Digital Refinery took the time to understand our firm, our values, and where we want to go. This wasn’t just a “website refresh”. It became a strategic exercise in repositioning our digital presence so it properly represents the quality of our people and the work we do. They helped us move from a static website to a much more purposeful digital platform—one that is clearer for clients, aligned with our brand, and supported by a structured SEO strategy that is already improving our visibility online. What impressed me most was their practical, collaborative approach. They translated technical concepts into clear steps, kept momentum throughout the project, and worked closely with our team to ensure the outcome genuinely reflected who we are. The difference between where we started and where we are now is significant. Our website now feels like a modern front door to the firm, and we finally have a digital strategy that supports how we want to grow and connect with clients. Importantly, this feels like the beginning rather than the end. The foundations are now in place, and we’re excited about continuing the journey with plenty more to come. I would happily recommend Digital Refinery to any professional services firm looking to elevate their digital presence and build a strategy that actually delivers results.Posted on Google vincent byrneTrustindex verifies that the original source of the review is Google. The team at Business Refinery (now called Digital Refinery) has done a wonderful job for us with the website design for our newly created web page. This is the 3rd website they've done for us. Prompt communication, service and support. Highly recommended!Posted on Google Barry NielsonTrustindex verifies that the original source of the review is Google. Very professional and easy to deal with. Highly recommended.Posted on Google Natalie FerrariTrustindex verifies that the original source of the review is Google. I can't recommend Digital Refinery enough. Their expertise, honesty, and genuine drive to help you grow your business through digital marketing has delivered fantastic results for our organisation through website management, SEO, Google ads, and paid social. I find it very easy to work with the team - they feel like true partners, and they are excellent at what they do. They go above and beyond - most recently they have invested time in setting up detailed reports to show the impact of all marketing efforts on our sales pipeline. Recently, Azriel, the CMO, came over from NZ to visit us at our Sydney office which was an excellent opportunity to connect and strategise for the next financial year. I'm very grateful to be able to work with the team at Digital Refinery to achieve our business growth goals!Posted on Google G TTrustindex verifies that the original source of the review is Google. Thank you so much to Azriel and the amazing team for all your help, knowledge and advice in creating our first website ever! You made the whole process run smoothly, catering for our needs and eventually launching a state of the art website that suits our business needs. Highly recommend!Posted on Google Italy With Pleasure ToursTrustindex verifies that the original source of the review is Google. We engaged Digital Refinery to create a new website, along with a range of supporting features (domain hosting, SEO, online forms, etc.) I’ve found them to be excellent to work with, very knowledgeable and responsive. I’ve worked with two other website companies so have good comparisons, and Digital Refinery are the best I’ve encountered. A key factor to their success is that they have local teams, so you can communicate effectively (this is not the case with all web companies). I wholeheartedly recommend Digital Refinery for any new website requirements and also their support work on existing websites.Posted on Google Jody BoshoffTrustindex verifies that the original source of the review is Google. These guys are literally GENIUS level at what they do and will quickly become friends too. So awesome - you need to work with them!
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