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Google Ads Management

Drive sales by advertising to a ready to buy audience on Google

Projects
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Increase Sales Using Google Ads

As a certified Google Partner, we have helped businesses across different industries create compelling ads that have brought in more revenue. We can do this as we can tap into Google’s database where all online searches originate, find the right keywords that match your service or product and send qualified traffic to your website. 

Target with arrow next to digital screen for google ads retargeting

Google Ads Projects

INtegral Print mobile and desktop Homepage. Website designed and developed by Digital Refinery.

Integral Print

Industry: Printing Now has an optimised Google Business profile, new website design, SEO &...

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Tyre Shop Online mobile and desktop Homepage. Website designed and developed by Digital Refinery.

Tyre Shop Online

Industry: Automotive, Retail Tyre Shop Online received a complete rebrand. We redesigned and built...

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NonBk mobile and desktop Homepage. Website designed and developed by Digital Refinery.

NonBk

Industry: Finance Nonbank now has 7 keywords ranking #1, 16 ranking #3 and 19...

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True furniture mobile and desktop website homepages

True Furniture

Industry: Retail After optimising True Furniture’s SEO, they have shown huge improvement in Google...

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How Do Google Ads Work?

At the top of Google searches, there is a dedicated space for businesses to advertise. When you appear in that section for the keywords that are relevant to your product or service, a potential customer can now click and go to your website and check out your product or service. If they buy from you, you have just made a sale by using Google ads. This is where you can leverage our expertise to help rank only for the keywords that will drive you qualified traffic. 
 
Google Advertising Model is Pay Per Click (PPC) 
 
Google uses a pay-per-click model which means you only pay when a customer clicks on your ad and goes to your website for the search terms. 
 
Difference between Google Ads (paid ads) and SEO (organic rankings) 
 
Google ads are the paid section on Google search whereas SEO is the organic section where you don’t pay to rank and appear because your website has been optimised with a technique called (SEO) Search Engine Optimisation. SEO takes time to rank depending on the current status of your business, if you are curious to learn about your SEO status then you can get an audit done.  

Retargeting

Retarget visitors with personalised ads to increase purchase likelihood.

Google Shopping

Promote your products with eye-catching ads that appear in Google Shopping search results.

YouTube Ads

Reach your audience on YouTube and other video platforms with engaging video ads.

Mobile Ads

Connect with your customers on the go with ads that appear on mobile devices.

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Why do businesses Love Google Ads?

Currently 95% of all searches for products or services start on Google. Close to 39.8% of people click on the 1st ad that appears on Google. So when your business leverages the ads platform it is able to immediately get in front of customers that are ready to buy your product or service.
 
They key is to choose the right type of Google ad and appear only for the search terms that are relevant to your business.  
 
Google ads on average drives a return on investment of 8:1. When your ads are setup correctly, this can help your business get immediate sales and bring in revenue and help you become more profitable. 
 
We recommend customers have a combination of Google Ads and SEO to get the most out of their online presence. 

A few Types Of Google Ads

Search Ads

Used by businesses that have consumer related products or services where the type specific keywords to research and purchase.

Shopping Ads

Specalised ads that are used by ecommerce businesses to drive direct product sales on website. These ads use product images to showcase your product.

Video Ads

This ad type shows on Google display network like YouTube and other websites that allow video ads. Powerful for brand awareness or create engaging campaigns.

Remarketing

This ad is used when someone comes to your website but forgets to buy or take the action you wanted them to take. Remind them about you so they come back and purchase.

Why Choose digital Refinery?

Digital Refinery is a certified Google Partner which means our team has been vetted by Google to be google ads specialists. To acquire this credential we have to undergo rigorous training and examinations to qualify as experts. We also need have shown consistent results for our clients as one of the most important criteria to qualify.
 
What makes Digital Refinery stand out is our experience in google ads management services across industries and our ability to deliver consistent ROAS (Return on Ad Spend) for our customers. 
 
We do this by understanding your business and your goals, whether your goal is to drive more sales or protect your business from competitors that are stealing your business by ranking above you using ads. 
 
We help you select the right types of ads, target the right audience, create the campaigns and fully manage and optimise them for you so you can focus on running your business.

1:1 Online Reporting

We don't just send you a complicated report but sit with you and run through the results and explain them to you.

Fixed Fee

Unlike other google ads marketing agencies we charge a fixed fee and don't take a percentage of your ad spend on top of our fees.

Transparent Work

We are transparent about all the work we do and document and take approvals before pushing anything to the public

Drive Sales

Our goal is to drive positive returns on your ad spend, so your ads actually drive you money rather than burn a hole through your profit.

FAQs

Here are the common questions that our customers ask before they work with us. 

Pay Per Click (PPC) advertising is a powerful digital marketing strategy that enables you to reach you target audience effectively and efficiently. At its core, PPC is a model of online advertising in which you pay a fee each time a user clicks on one of your ads.

Click Through Rates (CTR) are a fundamental metric in digital marketing that measures the effectiveness of your online advertising campaigns. It represents the percentage of people who clicked on your ad after seeing it. CTR is a crucial indicator of how well your ads engage and resonate with your target audience.

Cost Per Click (CPC) a crucial metric in online advertising that determines how much you pay each time a user clicks on your ad. It’s an essential element of pay-per-click (PPC) advertising campaigns and plays a significant role in managing your advertising budget effectively.

Yes, we are Google Ads campaign managers as well as full digital marketing service providers. We can manage and optimise your Google Ads campaigns and help you with your other digital marketing needs.

Yes. To use our account management services we will need access to your Google Ads account. We use this access to build your Google Ads for you and optimise your ad copy.

Compared to other google ads agencies, we let you know what we are doing every step of the way when you use our google ads service. We keep in touch through frequent email communication and online meetings.

Say hello, We love Helping Businesses Grow

We are a full-service digital marketing agency where you get all the services under one roof. We are ready to help you build your online presence, today. 

Free Audit

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