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Google Ads Copy: Things to Avoid

Welcome to another valuable session where we share important tips to enhance your Google Ads performance. In today’s article, we will focus on a crucial topic that many marketers overlook or struggle with: Things to Avoid in Google Ads Copy. By avoiding these common pitfalls, your ads can perform better, and you can achieve your marketing goals more effectively.

Avoid Misleading Claims

Our first tip is to steer clear of misleading claims. Overpromising or exaggerating your product’s features or benefits in your ad copy not only breaches Google’s advertising policies but can also lead to a loss of trust among your audience. It’s essential to be honest and accurate when describing your product or service. This way, you set realistic expectations that your product can meet, leading to satisfied customers and positive reviews.


Our second tip is to avoid excessive capitalization in your ad copy. While using capital letters can add emphasis to your message, overdoing it can make your ad look unprofessional and may potentially violate Google’s ad policies. Capital letters should be used sparingly, only to highlight important details or create a sense of urgency. Remember, the goal is to communicate effectively with your audience and not to overwhelm them.

No Free Offers

Lastly, it’s important not to make ‘free’ offers unless they are part of a legitimate promotion. Offering something for ‘free’ when it isn’t can lead to negative customer experiences and lower ad performance. If you do have a genuine offer, make sure it is clearly outlined in the ad copy and that the landing page reflects the same offer. This transparency will help gain your audience’s trust and increase your ad’s effectiveness.


These are just a few tips to help improve your Google Ads copy. Creating effective ad copy is a skill that takes time and practice to master. However, by avoiding these common mistakes, you are already on the right path to creating compelling and successful Google Ads.

Until next time, remember that efficient advertising is about communicating the right message, to the right audience, at the right time. Keep refining your strategies and happy advertising!


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