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When and How to Use Social Media for Your Business?

This article will help you discover when and why to use social media for your business. How to leverage it to build a strong online presence, foster customer relationships, enhance brand visibility, and maximise advertising impact. How to engage your audience, provide valuable content, and craft a well-defined strategy to achieve business success in the digital age. 

In today’s digital landscape, social media has become an integral part of any successful marketing strategy. For all businesses, the power of social media can unlock opportunities to connect with your target audience and build brand awareness.  

We’ll explore when and how to effectively use social media for your business. Starting with establishing a strong social media presence to craft engaging content and leveraging paid ads. 

 P.S – Check out our social media accounts – Instagram, Facebook & LinkedIn.

1. Building Your Social Media Presence


When it comes to using the power of social media, building a strong presence on various platforms is essential. Brands on social media that post effectively can engage with their target audience and position themselves as industry thought leaders. By creating engaging social media posts and utilising paid ads, you can reach your potential customers and grow your audience.  

Additionally, social media platforms offer a unique opportunity for customer service, allowing you to provide timely and personalised support. With a well-planned social media marketing strategy, small businesses can run successful social media campaigns. This allows them to enjoy the benefits of active social media engagement. Embrace the potential of social media, connect with your target audience, and watch your business thrive. 

Tip: Consistency is Key! Frequently post valuable and relevant content on social media to build a strong presence. This can help you establish yourself as a thought leader in your industry.  

Bonus Tip: Don’t be afraid to repurpose content. If your business has a blog or news section or even multiple website pages, you can often take content from there and easily and quickly repurpose it into awesome social media posts. This saves you heaps of time not having to start from scratch! 


2. Building Brand Awareness 


One of the primary advantages of social media and social networks is their ability to amplify your brand’s visibility. Establishing a strong presence on social media platforms and regularly posting content helps build brand awareness among your target audience.  

By consistently delivering value, sharing key information and expertise, you can position your brand as an authority in your industry. This not only helps attract potential customers to your business but also fosters trust and credibility. Take advantage of the power of social networks to expand your brand’s reach and make a lasting impression on your audience. 

Tip: Identify the platforms where your target audience is most active and focus your efforts on building a strong presence there. 


3. Leveraging Paid Ads


While organic reach on social media is valuable, using paid advertising in your social media campaigns can significantly enhance their impact. Paid ads allow you to use precise targeting options, this can help you to reach specific customers with your target demographics, interests, and behaviours. This helps your message reach the right audience at the right time.  

Platforms like Meta (Facebook) Ads and Instagram Ads provide opportunities to increase brand exposure, drive website traffic, and generate leads or sales. According to Hootsuite, paid ads on Meta can increase brand reach by up to 10 times compared to organic posts alone (Hootsuite, 2023).  

Budgeting for paid advertising allows you to leverage the power of paid ads. This helps you maximise the effectiveness of your social media marketing efforts. 

Tip: Experiment with different ad formats and targeting options to find what works best for your business. 

Bonus Tip: A good place to start is by looking at your Google Analytics 4 (which you SHOULD have set up) to see who your current audience is and what engages them. 


4. Enhancing Customer Service


Social media channels play a crucial role in customer service and support. They offer direct communication channels for customers to ask questions, seek assistance, or express their concerns. By actively monitoring your social media channels you can instantly address customer queries and issues. This gives you the opportunity to provide exceptional customer service that builds trust and loyalty.  

According to Sprout Social, 70% of consumers have used social media channels for customer service-related inquiries or issues (Sprout Social, 2022).By leveraging social media channels effectively, you can strengthen your relationships with customers and create a positive brand image. 

Tip: Set aside some time each day (or week if you are really busy) to monitor your social media and respond to customer inquiries and feedback. Aim to provide timely and personal responses to avoid losing leads. If you are a large team, consider having person who is dedicated to monitoring and respond to messages. 


5. Growing Your Audience and Engaging Potential Customers


Social media provides a unique opportunity to grow your audience and engage with potential customers. Regularly sharing engaging content on social media platforms allows you to attract new followers. It also allows you to spark meaningful conversations and encourage active interaction. Understanding your target audience’s preferences, interests, and pain points will help you create compelling social media content that resonates with them.  

Incorporate a mix of informative posts, visually appealing images, engaging videos, and interactive elements to keep your audience captivated. Additionally, don’t shy away from user-generated content, as it can foster a sense of community and trust.  

According to HubSpot, businesses that actively engage in sharing social media content experience a 92% increase in customer engagement compared to those that do not (Hubspot, 2023).  

Remember, the key to effective social media content is to provide value, evoke emotions, and encourage your audience to take action. You want them to share, comment, and click through to your website. 

Tip: Start by identifying your target audience, who are your clients? Understand their needs and interests., then focus on creating content that provides value and solves their problems. 


6. Crafting an Effective Social Media Marketing Strategy


To make the most of social media it’s crucial to create a social media marketing strategy. Start by setting specific goals that align with your business objectives, such as increasing brand awareness or driving website traffic.  

You need to identify your target audience, know where they browse online and understand what they are interested in. This will help you tailor your content and messaging to resonate with them. Selecting the appropriate popular social media platforms where your target audience is most active is crucial for maximising your reach.  

For example, if you’re targeting a younger audience, platforms like Instagram and TikTok may be more suitable. If you are targeting professionals, then LinkedIn may be more appropriate. Creating a content calendar will keep you organised and ensure consistent posting.  

Measure your results regularly using analytics tools provided by social media platforms or third-party software. Analyse key metrics such as engagement rates, reach, and conversions to gain insights into what works and what needs improvement.  

According to Sprout Social, businesses that have a documented social media strategy and data are 66% more likely to achieve their goals (Sprout Social, 2021). So, take the time to develop a well-crafted social media strategy. Then, watch your efforts translate into tangible results for your business. 

Tip: Start by setting S.M.A.R.T. and clear goals for your social media presence. Use numbers like impressions website visitors or leads generated. 


Social media has transformed the way businesses connect with their audience and promote their products or services. By using social media strategically, you can build a strong brand presence, create engaging content and leverage paid advertising. This can unlock the benefits of social media marketing for your business.  

Remember, each platform offers unique advantages, so it’s crucial to tailor your approach to suit your clients and your goals. Embrace the power of social media and watch your business thrive in the digital age. 

Need help with your social media strategy? Contact us to get more information and check out our social media, Digital Refinery’s Instagram, Facebook & LinkedIn.


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