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A list of commonly used terms in digital marketing and on the web.


Here are the common terms that customers often are puzzled by before they work with us. 

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Customer Journey – The customer journey is a term used to describe the process a customer goes through and all the different touchpoints they have with a product, brand or company. This is usually through multi-channel marketing and ends once they perform the desired action.  

Content Management Systems – The software that is used to manage the contents of a website or other resources used by multiple people. It is commonly used to create, edit and manage content on websites without the need of coding or other technical skills.

Conversion Rate – This is a marketing term used to refer to the ratio of website visitors to conversions, e.g., successfully taking the action that you want them to such as purchasing a product. 

Customer Relationship Management – This is the term usually used to describe software used to manage your businesses relationships and interactions with current and potential customers. CRM software is usually integrated data focused software that helps you manage your customers, track sales leads and marketing. The data it produces is useful for improving business relationships and growing your business.  

Click-Through Rate – This is an acronym for the ratio of visitors who click on a specific link to the number of total visitors who view a webpage, advertisement or email. It can be used to measure how well ads, keywords and pages are performing. 

Curriculum Vitae – School leaving certificates and diplomas.

he terms used to describe the separation between the front-end, the presentation layer that customers usually see, and the back-end, the software/data layer that actually processes all the work. For example, the beautiful web pages that you see on a website would be considered the front end, and the coding, data and server that makes those web pages display and work would be considered the back-end 

File Transfer Protocol – What you use to move your website files from your computer to a web host’s server. It is used to communicate with and transfer files from computer to computer on the internet.

Google Analytics 4 – Googles fourth version of their Google Analytics tool.  

This is the term used to describe an Ecommerce architecture. This type of Ecommerce website has the front-end decoupled from the back-end functionality. It can therefore be updated or edited without disrupting the back-end. 

All domain names are stored on the international domain name system managed by the Internet Corporation for Assigned Names and Numbers.

Inventory Management System – This is the term used to describe systems commonly used in Ecommerce and commerce to manage each inventory item a business owns. These systems typically combine hardware, software and inventory management procedures to achieve the best performance and efficiency possible.

This is data that provides information on other data. It does not provide information on the content of the data like text or images. There are multiple types of metadata such as descriptive metadata, legal metadata and more.

This is the process of selling products or services through more than one sales channel. This could be a website, online store, physical stores and more.

This is the term used to describe open-source software and code that is publicly accessible. Anyone can use, modify and distribute this code. 

Payment Card Industry (PCI) compliant hosting – To be able to accept credit card payments through your website your website needs to comply with certain security requirements. This web hosting service ensures your website is secure enough to handle credit card payments and complies with all regulations.

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of a number of different investments. ROI tries to directly measure the amount of return on a particular investment, relative to the investment’s cost.

To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment. The result is expressed as a percentage or a ratio.

Refined Policy Management system (built on sharepoint, in document libraries). Similar to team’s library. Smart document library. Has columns like blog post tab.

A term used when software, contents or more are hosted by you on your own web host or web server. 

Search Engine Optimisation – SEO, or Search Engine Optimisation, is the practice of improving a website’s visibility on search engines like Google. By optimising content and technical aspects, SEO helps websites rank higher in search results, driving more organic (unpaid) traffic and improving online presence. See more on our SEO page.

Secure Sockets Layer Certificates – An SSL certificate is the little green padlock next to your domain name that helps users know they can trust your website. It is a security protocol to help give your website privacy and authenticity. 

Universal Analytics (Google Analytics 3) – Googles third version of their Google Analytics tool. 

Uniform Resource Identifier – this is a unique sequence of characters that identifies a resource used by web technologies, e.g., the internetURIs are used to identify anything such as people, places, concepts or information resources. URIs that locate and retrieve information on a network such as the internet are known as URLs. 

Uniform Resource Locator – Also known as a web address. For example, This is a specific type of uniform resource identifier (URI). They are commonly used for web pages, file transfer and email. 

Virtual Private Server (VPS) – is a virtual server that has dedicated its resources to one user, it is also known as a virtual dedicated server (VDS).

Virtual Private Server Hosting – VPS hosting is a web hosting service that gives you more stability and security through dedicated private resources on a web host’s server. 

Our Website Projects

INtegral Print mobile and desktop Homepage. Website designed and developed by Digital Refinery.
Tyre Shop Online mobile and desktop Homepage. Website designed and developed by Digital Refinery.
Massey Physio mobile and desktop Homepage. Website designed and developed by Digital Refinery.
First Rate Mortgages mobile and desktop Homepage. Website designed and developed by Digital Refinery.
MasterTint homepage mobile and desktop
NonBk mobile and desktop Homepage. Website designed and developed by Digital Refinery.
Three Kings Accident & Medical Clinic mobile and desktop Homepage. Website designed and developed by Digital Refinery.
True furniture mobile and desktop website homepages

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