NonBk is a company offering clients loans for first homes, investment property, commercial property, rural finance, business loans and more. Their Auckland-based team services all of New Zealand helping make lending simple for clients.
NonBk were struggling to get quality leads. Their Google Ads were underperforming, and their keyword rankings were low before working with us. They were unhappy with the quality of work of their previous agency and so were losing hope in being able to generate business through digital marketing efforts. Luckily, they came to us. They asked us to improve their SEO performance to help rank higher in searches and to help optimise their ad budget, as well as improve their Google Ads to receive more quality leads.
First, we analysed their situation.
To optimise their SEO, we first performed research to identify their needs and then correctly set-up their SEO accounts and structure. We improved existing content, fixed up their Google Business profile and helped them acquire backlinks. We also went further and suggested website design changes to improve their user experience.
NonBk now has:
- #1 Ranking for 7 Keywords
- #3 Position for 16 Keywords
- 19 Keywords on 1st Page of Google
- 12 Brand-new Additional Ranking Keywords
- 20.5% Visibility Increase
After working with us, NonBk is now ranking extremely well in Google Searches. They have 7 keywords for which they rank #1 on Google, 16 keywords which they rank #3 for and a total of 19 keywords on the 1st page of Google! They are also ranking for an extra 12 brand-new keywords and their position has improved by 60 points. This has led to visibility increases of 20.5%+ and an estimated traffic increase of 13%.
We continue to support their business and help them dominate their space online.
For NonBk’s Google Ads, we reviewed their account, rewrote the copy of their ads and tidied up their keywords. We connected their ads to the correct landing pages and improved their location targeting, creating new ads that were more profitable for the business. We also edited their negative keyword list to ensure they were only getting high-quality leads. Furthermore, we suggested web page edits that would help them to better convert clients.
“Digital Refinery explains things well, do what they say they will do and show evidence of this with a monthly review and goals for the next month. We are confident in their high-level of service.” Kim Lyons – NonBk
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