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Overview
Cambridge Partners is a financial advice and wealth management firm dedicated to helping clients create better futures through personalised, goals-based and values-based planning. By taking a holistic approach, their experienced advisers build long-term, trusted partnerships, offering tailored financial strategies that align with what truly matters to each client.
The Challenge
Cambridge Partners approached Digital Refinery looking to invest strategically in their marketing. At the time, they had no defined marketing plan, their website did not accurately reflect their brand, and no prior SEO work had been done.
Despite being a well-established business with strong brand credibility, they had limited online visibility—even within their local market—and were not ranking for key SEO search terms.
The challenge was to elevate their digital presence across multiple channels to help attract new leads and better support their business growth.
Creative Website Design
We worked with Cambridge Partners to revamp their outdated website, which lacked visual appeal, a clear structure, and was difficult for their team to update. They wanted to grow their online presence with a modern site that better reflected their brand.
Using our Website Planning Guide, we identified key goals and opportunities for improvement. We audited the existing site, proposed a scalable new site map, and designed a clean, intuitive layout to enhance user experience. As part of the build, we also conducted comprehensive SEO work—this included keyword research, writing optimised title tags and meta descriptions, and implementing on-page and off-page SEO strategies to boost search visibility.
The new website was built on WordPress using Elementor, making it responsive, easy to navigate, and simple for the client to manage and update moving forward.
We continue to support their business and help them dominate their space online.
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